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THE RED PAVILION
THE RED
PAVILION
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THE RED PAVILION
This website was created as an assignment for the Kirshin and Vasilyev’s course in web-design
Author
Elena Skrypnikova
1925
THE RED PAVILION
International Exhibition of Modern Decorative and Industrial Arts in Paris
an exerpt from the USSR’s exhibition pavilion plans, Konstantin Melnikov
In the history of architecture there aren’t that many buildings that not only defined a new architectural style, but also instantaneously became symbols of a whole age
One of such projects is the USSR’s pavilion at the 1925 International Exhibition of Modern Decorative and Industrial Arts in Parisby Konstantin Melnikov. After that exhibition, the world of architecture has never been the same again
THE RED
PAVILION
An exhibition that lent its name to art-deco and introduced the world to soviet constructivism
A billboard from the 1925 Paris exhibition. Robert Bonfils
International Exhibition of Modern Decorative and Industrial Arts (french: Exposition Internationale des Arts Dеcoratifs et Industriels Modernes) opened its doors in the capital of France in late April 1925. The role it played in the birth of the art-deco style turned out to be so instrumental that the name of the style itself was portmanteaued from the short name of the exhibition programme, "Arts Decoratifs" in French.
It has become apparent that there was a lot in common between the works of the different artists of that time. After the devastation of the World War I the aesthetics of opulence, beauty, and comfort have come into high demand, and this exact demand was addressed by a new aesthetic style.
Exhibition grounds Most of the pavilions were presented in art-deco style
The avant-garde movement opposed the art-deco, inventing the formula of “form follows function”
Background
A Paris soir newspaper clipping, 18th January 1925. The headeline: Gorky, Shalyapin, and Lunacharsky will be our guests
Dimplomatic relations between the USSR and France were first established on October 28th 1924. By the 1st of November the same year, the Soviet Union received an invitation to participate in the Paris exhibition that was going to commence in the spring of 1925.
The government of the USSR knew full well that their newly-established state desperately needed to project a positive image to the world. Despite the tight deadlines and limited budgets (most countries had already started planning their programmes well in advance), the invitation was accepted.
The power station of the Red banner textile factory, project by Erich Mendelsohn, constructivism, 1925
In contrast to the luxurious style of art-deco, created for the consumerism-driven capitalist society, in the USSR the architecture did not offer much ornamentality. The country had other priorities to attend to, rather than to construct palaces. The brutish principles of avant-garde were a much better fit for the Soviet Russia, and it was the Russian constructivists who blazed the trail when it came to the avant-gard style.
Constructivists fought against the notion of style itself, they proclaimed avant-garde as an anti-style, a whole separate kind of art.
Dimplomatic relations between the USSR and France were first established on October 28th 1924. By the 1st of November the same year, the Soviet Union received an invitation to participate in the Paris exhibition that was going to commence in the spring of 1925.
From drafting board to construction
It was decided that the USSR’s participation in the exhibition was to be used to promote the leftist ideas in Europe, so the country approached its programme in earnest. All of the best architects from the USSR took part in a series of competitions to qualify as the USSR pavilion’s architect.
Thanks to the support from Lunacharsky, the then Minister of Education, Vladimir Mayakovsky, one of the most acclaimed Soviet poets, and Commissar Leonid Krasin, who headed up the Commissariat for Foreign Trade, a young and promising architect named Konstantin Melnikov got the nod. He travelled to Paris in the beginning of 1925.
The USSR pavilion at the International Exhibition in Paris in 1925. Architect: Konstantin Melnikov
Konstantin Melnikov in 1925
There were no windows in his building — the vertical inset walls alternated with the floor to glazing extending from the 2nd the 1st floor, the openwork mast served as a vertical landmark and flagpole. Melnikov took a rectangular building as a basis — nothing could be more traditional — and cut it diagonally with a staircase leading to the first floor. This diagonal is covered by shield-wings painted in red. All visitors to the pavilion, who would pass under these wings, would inevitably be coloured "red". This was the way the world architectural revolution took Europe by storm.
Contemporary reconstruction of some of Mel’nikov’s design specifications for the Soviet Pavilion of 1925
The construction budget was limited, and Melnikov designed a light and inexpensive wooden structure. On 26 January Melnikov arrived in Paris, and in February the finished pre-assembled parts of the building arrived. The construction budget was limited, and Melnikov designed a light and inexpensive wooden structure. Nine workers erected the pavilion in a space of one month.
The pavilion construction
"
The area on which we built the pavilion was not only small (29.5 by 11 metres), but also highly inconvenient to build on. Tramways ran across the site, which, subject the conditions imposed on us by the Parisian authorities, we were not allowed to remove. Consequently, the dimensions of the building were limited not only horizontally but also vertically
FROM MELNIKOV’S MEMOIR
Almost the entire facade of the pavilion consisted of a glazed surface, thanks to which visitors to the exhibition could see the Soviet exposition without entering the room itself. And those observing from the stairs could see the entire exposition from above.
A 3D model of the pavilion
It was decided that the USSR’s participation in the exhibition was to be used to promote the leftist ideas in Europe, so the country approached its programme in earnest. All of the best architects from the USSR took part in a series of competitions to qualify as the USSR pavilion’s architect.
The area on which we built the pavilion was not only small (29.5 by 11 metres), but also highly inconvenient to build on. Tramways ran across the site, which, subject the conditions imposed on us by the Parisian authorities, we were not allowed to remove. Consequently, the dimensions of the building were limited not only horizontally but also vertically
Thanks to the support from Lunacharsky, the then Minister of Education, Vladimir Mayakovsky, one of the most acclaimed Soviet poets, and Commissar Leonid Krasin, who headed up the Commissariat for Foreign Trade, a young and promising architect named Konstantin Melnikov got the nod. He travelled to Paris in the beginning of 1925.
The USSR Pavilion
was one of the world’s first modernist architectural projects
A PEEK INSIDE
COVER OF THE USSR’S EXPOSITION BOOKLETS
Alexander Rodchenko in Paris pictured in the stairs in the Konstantin Melnikov’s pavilion. Photo by Anrie Manuel, 1925.
Alexander Rodchenko, оne of the founders of Constructivism, was in charge of the pavillion’s interior design. He selected the unique colour pallette for the building — red, white and grey. The most famous of the pavilion’s elements was his project for the workers' club interior design.
"
Rodchenko painted the floors of his club with soot so that it would spread to other parts of the exhibition covered with bourgeois carpets, symbolically "infecting" them and speaking of the promiscuity of market trade.
From Ekaterina Dyogot’s book "Russian XX century art"
The USSR Pavilion - "a garage dreamt up by a poet", as Ilya Ehrenburg called it - was awarded the Grand Prix of the exhibition. The Grand Prix was also awarded to Nadezhda Lamanova and Vera Mukhina for models of dresses based on folk costumes, Eisenstein received a silver medal for the film Stachka, Rodchenko and Mayakovsky received a silver medal for a series of advertising posters.
In total, the USSR received 187 competition awards, including:

9 Grand-prix
60 Gold medals
45 Silver medals
27 Bronze medals
Rodchenko painted the floors of his club with soot so that it would spread to other parts of the exhibition covered with bourgeois carpets, symbolically "infecting" them and speaking of the promiscuity of market trade.
In total, the USSR received 187 competition awards, including:
9 Grand-prix
60 Gold medals
45 Silver medals
27 Bronze medals
A Triumph
Melnikov’s pavilion, an aquarelle by Rodchenko
Melnikov’s pavilion caused a bona fide furore. It was believed that even Le Corbusier and his L’Esprit Nouveau pavilion fell by the wayside that summer. Ilya Ehrenburg wrote in his memoirs how a young Parisian woman talked about the most glamorous trends of the summer of 1925: jazz, football and Melnikov. The press were not silent on the subject either: "Is this humour in the spirit of Gogol or Bolshevik ballet?" — Mercure de France mused ironically.
The opinions expressed by professional archictects ranged from attentive interest to complete delight. "The Soviet pavilion is the only one at the whole exhibition worth seeing," — said Le Corbusier.
Konstantin Melnikov and his family spent the rest of the year in Paris. The architect received international acclaim for his talent.
It was a triumph. Russia, which for centuries before had always been reduced to adopting European styles,
became the world’s architectural trail blazer
Konstantin Melnikov with his wife
The Paris City Hall commissioned Melnokov to design garages, and it became one of the first projects of vertical expansion of the city space — the garages were supposed to be built over the bridge over the Seine.
The Americans negotiated with him to produce a collection of Melnikoff ties. His notebook was filled with the names and telephone numbers of the world’s leading engineers.
A 1000 car garage project in Paris, Architect Konstantin Melnikov
A Triumph
Melnikov’s pavilion, an aquarelle by Rodchenko
Melnikov’s pavilion caused a bona fide furore. It was believed that even Le Corbusier and his L’Esprit Nouveau pavilion fell by the wayside that summer. Ilya Ehrenburg wrote in his memoirs how a young Parisian woman talked about the most glamorous trends of the summer of 1925: jazz, football and Melnikov. The press were not silent on the subject either: "Is this humour in the spirit of Gogol or Bolshevik ballet?" — Mercure de France mused ironically.
The opinions expressed by professional archictects ranged from attentive interest to complete delight. "The Soviet pavilion is the only one at the whole exhibition worth seeing," — said Le Corbusier.
Konstantin Melnikov and his family spent the rest of the year in Paris. The architect received international acclaim for his talent.
It was a triumph. Russia,
which for centuries before had always been reduced to adopting European styles,
became the world’s architectu-ral trail blazer
Konstantin Melnikov with his wife
The Paris City Hall commissioned Melnokov to design garages, and it became one of the first projects of vertical expansion of the city space — the garages were supposed to be built over the bridge over the Seine.
The Americans negotiated with him to produce a collection of Melnikoff ties. His notebook was filled with the names and telephone numbers of the world’s leading engineers.
A 1000 car garage project in Paris, Architect Konstantin Melnikov
The Paris City Hall commissioned Melnokov to design garages, and it became one of the first projects of vertical expansion of the city space — the garages were supposed to be built over the bridge over the Seine.
MELNIKOV’S MOTHBALLED PROJECT — THE PALACE OF THE PEOPLE OF THE WORLD
The fate of the Russian Gaudi
As Melnikov himself admitted 42 years later (in a conversation with historian Frederick Starr) — after the triumph in Paris, he had a strong urge not to return to Soviet Russia. But People’s Commissar Krasin called him back and in November 1925 Konstantin returned.
But in the early 30's Krasin died, and the architectural style changed as the powers that be willed it. Melnikov was hounded by the press — first he was suspended from teaching and then dismissed as head of the 7th Workshop of the Mossovet. He was granted a lifetime pension but erased from the world of architecture.
Melnikov only managed to build 14 buildings. He was 50 years ahead of his time and any architect would tell you that what lies at the origins of modern
high-tech buildings is one red pavilion, built of glass and wood right on the tram tracks in Paris in the distant 25th